TINJAUAN MARKETING SYARI’AH TERHADAP SISTEM PERDAGANGAN KULINER ONLINE MASA PANDEMI COVID-19 DI DESA GEDANGAN MOJOWARNO JOMBANG

Authors

  • Mutia Izzatun Nurul Imamah Mahasiswa
  • Trinah Asi Islami

Abstract

This article aims to find out how the online culinary trading system was during the Covid-19 pandemic in Gedangan Hamlet, Mojowarno District, Jombang Regency as well as sharia marketing knowledge of the online culinary trade practice. Using a qualitative method that will produce descriptive data in the form of written words, using an empirical juridical approach that takes data sources through direct observation and also library data sources. The results showed that the trading system that occurred in Gedangan Hamlet, Gedangan Village was in accordance with the existing trading system, and according to sharia marketing the owner in marketing a product did not meet the characteristics of sharia marketing. Suggestions for online culinary traders to be more open to fellow traders and support each other and promote each other's products.

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Published

2023-03-28

How to Cite

Nurul Imamah, M. I., & Asi Islami, T. (2023). TINJAUAN MARKETING SYARI’AH TERHADAP SISTEM PERDAGANGAN KULINER ONLINE MASA PANDEMI COVID-19 DI DESA GEDANGAN MOJOWARNO JOMBANG. Irtifaq : Jurnal Ilmu-Ilmu Syari’ah, 10(1), 1–9. Retrieved from https://ejournal.unhasy.ac.id/index.php/irtifaq/article/view/3884