Santoso, R. P., L. S. R. Ningsih, and W. Irawati. “Implementation Of Segmenting Targeting And Positioning Strategies In Improving Marketing Performance”. BIMA : Journal of Business and Innovation Management, vol. 6, no. 2, Feb. 2024, pp. 280-92, doi:10.33752/bima.v6i2.5939.