Jannah, E. L., and L. S. R. Ningsih. “Pengaruh Emosional Branding Dan Customer Relationship Terhadap Loyalitas Konsumen”. BIMA : Journal of Business and Innovation Management, vol. 6, no. 1, Oct. 2023, pp. 47-54, doi:10.33752/bima.v6i1.5297.