STRATEGI PEMASARAN JASA PENDIDIKAN DI MA PERGURUAN MUALIMAT CUKIR JOMBANG

Abstract

The article is intended to describe the marketing strategy of education in MAPM Cukir Jombang. The focus of the study is to find the pattern of MAPM strategy as an integral gender-based education institution with Islamic boarding school in marketing   the   existing   education.   With   qualitative   descriptive   approach   using observation data collection techniques, interviews, and documentation, the data were analyzed  with  three  steps of  data condensation,  data  display,  and  verification  to  draw conclusions. Result of research indicate there are 3 pattern of educational marketing strategy, first, strategy of strengthening education product which is done continuously as educational institution with special gender integrated with princess princess, second, alumni network strengthening strategy based on the idea that alumni as an integral part of the institution must become a major part in the development and strengthening of existence of the school, and third, analog and digital promotions, targeting all segments to keep the institution, excellence and product superior. Analog is conventional and digital   through   various  ways   with   the   utilization   of   information   technology