FAKTOR YANG MEMPENGARUHI IMPULSE BUYING PADA KONSUMEN DHY HIJAB JOMBANG

Abstract

of online promotions, price discounts, product assortments on impulse buying for dhy hijab jombang
consumers. This study aims to determine the effect of one variable on another by using multiple linear
analysis. The approach used in his research is quantitative with a total of 50 respondents. The results
showed that (1) there was an effect of online promotion on impulse buying for dhy hijab consumers in
Jombang seen from the t test with a significant value of 0.035 (2) price discount on impulse buying on dhy
hijab consumers with a significant value of 0.002 (3) product assortment of impulse buying to consumers
dhy hijab jombang with a significant 0.000. Meanwhile, the classical assumption test,namely the
normality test, showed significant results, for the heteroscedasticity test, it was stated that there was no
heteroscedasticity.