BAHASA PADA MINUMAN DALAM KEMASAN DI JOMBANG (KAJIAN PRAGMASEMIOTIKA)

Abstract

Study of purpose was to analyze and describe the language forms of advertising, implicature,
symbols on packaged drinks in Jombang. Pragmasemiotika is a form of speech context in the form
of sentences or words that are supported by an image in the speech. So that it can be said to form
new fields in language studies. The approach method used in the study was qualitative descriptive.
While the approach uses a qualitative approach. The data used in this study are sentences and
drawings on bottled drinks. The results of pragmasemiotic studies on packaged drinks in Jombang
found the advertising language found in packaged drinks in Jombang. The language contained in

tea product drinks offers jasmine aroma and low sugar content. This attracts buyers to buy a
packaged beverage product in Jombang. There are similarities and differences in the meaning of
the product according to the quality, benefits and conditional language of the product. Depends on
the actual interpretation. the form of the image needs to be interpreset even though it means
different meanings. Packaged beverage advertisements in Jombang have many symbols. Like the
color symbol, jasmine leaves, orange grains, mountains, water droplets. This makes it easier for
the public to understand what the ad wants to convey. Unlike other advertisements, the emphasis is
more on the illustrations made.
Keywords : pragmasemiotics, forms of advertising language, symbol theory